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Learn how to make a Sazerac, and enjoy a taste of The Big Easy wherever you are. Barton 1792 Distillery was established in 1879 and continues today as the oldest fully-operational Distillery in Bardstown, Kentucky. Home of the 2020 Best Whiskey in the World by Jim Murray, Barton 1792 Distillery is situated in the Bourbon Capital of the World at the heart of bourbon country.
A tour of taste
Over 450 of the world’s most extraordinary brands are part of the Sazerac family. We’re proud to create spirits, cocktails, and experiences for every taste and occasion for people all across the globe. Our spirits are created at some of the world’s best distilleries and they’re waiting for you. A microdistillery on the ground floor will produce Sazerac Rye, a prime ingredient for the Sazerac cocktail, and visitors can see every step of the production process firsthand. One exhibit also doubles as a production room for Peychaud's Bitters, another Sazerac ingredient (and another Sazerac Co. brand). More exhibits focus rum and barrel aging and other facets of the industry.
Streetcar Stop

Located on the fourth floor, the space comes complete with incredible views of Canal and Magazine Streets, an authentic antique bar and plenty of room for entertaining. The open concept space makes it ideal for groups of up to 300 people. We gladly offer complimentary daily samples for guests 21 and over. We believe strongly in the importance of building a great organization which is focused on delivering a high level of excellent customer service as we bring our brands to our consumers around the world. The creation of the Sazerac has also been credited to Antoine Amédée Peychaud, a Creole apothecary who emigrated to New Orleans from the West Indies and set up shop in the French Quarter in the early 19th century. He was known to dispense a proprietary mix of aromatic bitters from an old family recipe.
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Peychaud’s Bitters
No matter which story of the Sazerac you defend, the Cognac version does make a lovely drink. From our bottle to your glass, enjoy the recipes of some of our favorite drinks. Explore pairings and tasting notes of our wide variety of spirits. Learn more about the production of our libations that fuel the life and energy of New Orleans.
Merchants Exchange Orange Bitters
The Sazerac name itself goes back to France and a family of the same name that started a winery in about 1600. By 1796, the cognac produced here, Sazerac de Forge & Fils, was being exported to New Orleans. Developed by pharmacist Antoine Peychaud, who arrived in New Orleans from Haiti about 1830, it became a key ingredient in what would become the Sazerac cocktail. A display highlighting bitters and how they are made at The Sazerac House at 101 Magazine Street in downtown New Orleans on Tuesday, September 10, 2019. I write about food and culture in the South, from oysters in the Gulf to the chefs in our cities.
The Birth of the Sazerac Cocktail
New Orleans in the 1840’s when Sewell Taylor established his liquor business. Our business was rooted in the Cognac business in France, which in turn led to the creation and popularity of coffee houses and bars in New Orleans, the Sazerac Cocktail, and eventually to the Sazerac Company we are today. The company announced in November that part of the bottling for Buffalo Trace’s Sazerac Rye will be moving to New Orleans. While the whiskey will still be distilled at Buffalo Trace for now, the company tells us that soon the 500-gallon still that can be seen on tours will begin to produce whiskey as well. Dive deep into the dawn of New Orleans cocktail culture during the turn of the 20th century. Explore all the ways it has evolved throughout the years — and all the ways it will never change.
That includes virtual reality bartenders, or screens showing life-size videos of bartenders at different types of bars — from sleek lounge to old school joint. Take a seat, select a drink via touchscreen and they share tips and techniques — why they’re using an atomizer, for instance, or why a drink is on the rocks or strained. It all comes through in a patient recorded cadence you’re not likely to get at a busy real life bar. An interactive display where you can smell the various ingredients used to make bitters and distill spirits on display at The Sazerac House at 101 Magazine Street in downtown New Orleans on Tuesday, September 10, 2019.

Local businessman Bill Goldring directs the company from New Orleans. Floor-to-ceiling wall of spirits on display at The Sazerac House at 101 Magazine Street in downtown New Orleans on Tuesday, September 10, 2019. New Orleans tends to grab them so close they sometimes struggle to breathe.
At the Sazerac House, though, the bartenders switched to rye whiskey and merrily continued mixing the house cocktail. More than a century later, New Orleans is still drinking Sazeracs. The famed Sazerac Coffee House was founded in New Orleans in 1850 and soon became known as the home of “America’s First Cocktail,” the Sazerac.
Empty the ice from the first glass and coat the glasswith the Herbsaint, then discard the remaining Herbsaint. Add the Sazerac Rye Whiskey to the second glasscontaining the Peychaud’s Bitters and sugar. In a second Old-Fashioned glass place the sugar cube andadd the Peychaud’s Bitters to it, then crush the sugar cube.
The picturesque Domaine Sazerac de Segonzac is set amongst 220 acres of beautiful, historic, organically cultivated vineyards in the very heart of the Cognac region of France. You’ll visit our 18th century farm buildings and statuesque 19th century mansion which we are preserving with traditional artisanal methods. Sazerac De Forge Et Fils Cognac lands in New Orleans and soon becomes a popular local drink, in turn leading to various iterations of the Sazerac House.
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